Qatar Airways Management of International competition Term Paper

Qatar Airways Management of International competition - Term Paper Example At the end of the paper, few of the growth strategies have been recommended to Qatar Airways in order to deal with the problem of rising international competition. Hence, the discussion in this paper is expected to provide with a detailed study of the problem of competition that Qatar Airways is facing in the present scenario. The potential risk of competition is the greatest problem that is faced by the managers of both the new businesses and the existing ones (Ethics Resource Center, 2012). Likewise, Qatar Airways is also facing maximum risks of competition in the international airlines market. In the present day, all the international airline companies are providing their passengers with quality services and several facilities during the air journey. Qatar Airways have been rapidly facing the problem of competition on the global context along with the increase of the number of airlines entering into the market. It is however comparatively a newly set up company, which could expand its business services within a fraction of time being formally restructured and re-established in the year 1997. Historical Review of Qatar Airways Qatar Airways Company was formed as a single leased domestic aircraft in November, 1993. But in January, 1994 it started its operations using Boeing 767-200ER from the Kuwait Airways. In the earlier days of its formation, it was totally owned and managed by the members of Royal Family of Qatar and was running as a no frill carrier. In the year 1997, the restructuring of the Airway was carried on and a new panel of management team was placed for the operations of the business. At present, Qatar Airways is partly owned by the government of Qatar and the private investors in the national market (The Qatar Source, 2011). Arguably, it has been with the virtues of its business level and corporate level strategies that within a fraction of time it was able to expand its services in almost all the continents of the world and become one of the m ost preferable airlines services providers in the world. The initial intention to establish Qatar Airways was to serve its Qatar based guests from the Indian subcontinents by providing attractive discounts in the journey in competition with the similar western companies. Later, with the rise in demand for the air journey between the routes, it decided to discard the idea of operating within the nation and implement a newer business model of being a global carrier in the airlines industry (Qatarhandball, 2013). Qatar Airways had a raise of 30% customers after its expansion of business as a global carrier across the world. This airline usually provides with international services from Doha International Airport. Recently, in the year 2012, it was observed that Qatar Airways possesses fleet of Boeing and Airbus since four years. Along with the provision of international services, Qatar Airways is also planning for providing the valuable customers with luxury lounge and a 5 star hotel f acility in the airport where the airways is operating (Destination Travel, 2012). Description and analysis of the problem of international competition by the managers The airlines industry usually operates in the oligopolistic market where the risk of competition always exists between the different companies. As a matter of fact, modern companies struggle hard to exist in such market and maintain their significant

Project Study 01 - Personal Objective Strategy Con't Statement

Project Study 01 - Objective Strategy Con't - Personal Statement Example Other weighty considerations in a dreaming well plan include ones specific synergies with their target organisation and their critical success and risk factors, whose analysis Gentle (108) argues is of utmost importance. Besides personal analysis, my dreaming well plan accommodates my primary target firm Nestle, where I realise particular interest in environmental sustainability (Nestle Sustainability Review 1-5) which bodes well with my strengths; hence strong specific synergies. All of these factors for the establishment of dreaming well plan do not have to be taken into consideration as prioritising can help to settle down on the strategic options for a dreaming well plan based on the most effective factors. Simerson (89) argues that it is absolutely necessary to gather and analyse everything about your dream, from personal stock taking to the opportunities available externally. Based on this, my career strategy plan can include research tasks into my career goals, SWOT, UPPs, specific synergies, critical success factors and personal risk factors. Research tasks into my strengths, weaknesses, opportunities and threats will help me know my career potential. Basing research on my UPPs will help me realise my selling points, while establishing my specific synergy will provide me with insight into how I fit into my preferred career. Research tasks focused on my critical success factors and risk factors can help determine where to position myself and what to avoid in my career path. The stakeholders in the first SO (focussing on my career goal, undertaking a SWOT analysis and considering my UPPs) are personal belief in the selected SO and the targeted client, hence I give it a score of 2. It also gets a 2 in terms of systems since it only involves motivations and achievement. Financially, it gets a 3 in terms of its low costs, income and ROI. (Total score=7). Focusing

LOreal company Project analysis

LOreal company Project analysis Many cosmetic brands are popping up recently, perhaps, due  to  the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company LOreal Groups could still  be considered as the leading supplier cosmetics and hair-color. (LOreal Introduction profile) Company Profile   Before the facial cosmetics, LOreal was known as a hair-color formula developed by French chemist Eugene Schueller in 1907. It was then known as Aureole. Schueller formulated and manufactured his own products which were sold to Parisian hairdressers. It was only in 1909 that Schueller registered his company as Societe Francaise de Teintures Inoffensives pour Cheveus, the future LOreal. Scheuller began exporting his products, which was then limited to hair-coloring products. There were 3 chemists employed in 1920. In 1950, the research teams increased to 100 and reached 1,000 by 1984. Today, research teams are numbered to 2,000 and are still expected to increase in the near future. Through agents and consignments, Scheuller further distributed his products in the United States of America, South America, Russia and the Far East. The LOreal Group is present worldwide through its subsidiaries and agents. LOreal started to expand its products from hair-color to other cleansing and bea uty products. The LOreal Group today markets over 500 brands and more than 2,000 products in the various sectors of the beauty business. Such includes hair colors, permanents, styling aids, body and skincare, cleansers and fragrances. Indeed, the LOreal Group has reached the peak that all cosmetic brands sought after. Many factors contribute to the success of the Company. These will be discussed further in the proceeding parts of this study. (LOreal Introduction profile) http://photos7.flickr.com/8100492_df5327a9c4_m.jpg Since October, the most famous general public cosmetics brand, LOreal Paris, launched its products for men named: Men Expert. LOreal group already sold a range of cosmetics products for men with Biotherm or Lancà ´me brand for example, but it was the first time it launched these products with LOreal brand. With seven different products, LOreal Paris wants to touch all targets: Young men with their skins problems, adults men with their first tiredness signs but also matures men with their first wrinkles. LOreal Paris suggests as well specifics products for men such as shaving products or after-shave lotions. The prices of this range are between 2, 80 and 9, 95 à ¢Ã¢â‚¬Å¡Ã‚ ¬. They are reasonable because these products are marketed for general public. (LOreal Introduction profile) Global branding LOreal is a good illustration of how global branding can be used to generate new growth opportunities without in any way reducing responsiveness to local needs. LOreal has a portfolio of popular brands that embody their country of origin. The French company believes that two beauty cultures dominate the French and the American. The two flagship brands, LOreal and Maybelline, have distinct positions. LOreal is positioned as a French product, with supreme elegance, high prices and sophisticated packaging. Maybelline on the other hand, represents an American value for money product which is perceived as street smart and attempts to convey the urban American chic.Owen Jones feels that creativity in a large organization such as LOreal can be stimulated through competing brands2: It sets one research centre against another research centre, one marketing group against another marketing group. They fight among themselves and in so doing, we hope, also beat the competition. In line with this philosophy3, LOreal has set up two creative headquarters, one in Paris and the other in New York. Owen Jones explains: (LOreal policy) We set up a counter power in New York with people that have a totally different mindset, background and creativity. The two hubs undertake collaborative research efforts but are competitors when it comes to marketing. LOreals American brand, Redken, competes with Preference, the companys brand in France. Owen Jones feels that healthy competition will motivate the French and American companies to perform even better. (LOreal policy) Table I LOreal: Summarized Profit and Loss Account (Figures in $ Million) 1999 1998 1997 Sales 10,825 13,417 11,522 Gross Profit 3,733 4,864 4,298 Net Income 702 839 664 Net Profit Margin (Percent) 6.5 6.3 5.8 LOreals global marketing efforts have been spearheaded by Owen Jones himself. Press reports describe his habit of moving around on the streets in overseas markets, trying to understand customer needs. Owen Jones says*: We have this great strategy back in the head office of how we are going to do it worldwide. But when you go out and look at what is happening, is there a big gap between your projections and the reality of what you see and hear? It is so important to have a world vision because otherwise decentralized consumer goods companies with many brands can fracture into as many little parts if somebody isnt pulling it back the other way the whole time with a central vision. (LOreal policy) Table II LOreal: Geographic Segment Information (Sales for 1999) $ Million Percentage of Total Western Europe 5,995 56 North America 2,972 27 Other regions 1,837 17 Total 10,804 100 Having already established itself in Europe and the US, LOreal is now seriously looking at emerging markets. Its acquisition of Soft Sheen is expected to help LOreal to penetrate the African markets. L Oreal has been rapidly expanding in India since it set up shop in 1997. It is already the market leader in Mexico. LOreals experience in China reflects some of the challenges it faces in emerging markets. The companys move to use the glamorous Chinese movie star, Gong Li to sponsor its products has not paid off. Looking back, some analysts feel that LOreal should have preferred a sponsor with the girl next door looks as ordinary customers could not relate to Gong Li. When the movie stars contract came up for renewal, L Oreal decided to involve other sponsors in place of the earlier exclusive arrangement. One important market where LOreal continues to be weak is Japan, the second largest cosmetics market in the world with annual sales of about $ 25 billion. Among the problems which the company faces in Japan are the countrys complex distribution network and strict health and safety regulations. LOreal recently regained control of Maybelline from local cosmetics maker Kose which had purchased the rights prior to LOreals takeover. Notwithstanding these problems in Japan, LOreal seems well placed to continue its global thrust. The French company has seen double digit growth for the last 10 years. As Business Week has reported, LOreal has developed a winning formula: a growing portfolio of international brands that has transformed the French company into the United Nations of beauty. (LOreal policy) LOreal: The Global Presence Marketing Strategies Customer Satisfaction (Product; Price) The LOreal Group is known for their continuous innovation in order to improve the quality of their products and the services they have to offer to their consumers. Part of their strategic plan is to cater to the best interest of their costumers, in other words, costumer satisfaction. Through giving a wide variety of products, consumers have a whole gamut of products and services that they can choose from and which best serves their preference. The range of their prices caters to the demands of women, from the younger ones to the aging, from the affluent to those with lower budget for cosmetic products. Through constant research and passion for innovation, the LOreal Group best caters to the demands of women of different cultures. The Company also sees to it that they know the latest trend, or better yet, set the trend in the market as to attract more consumers. (Padambanam, 2010) Control of the Company A very vital aspect in the success of a company is how their leaders handle and run the business. In fact, the LOreal Group is very particular in the governance of the Company. The Board directors and the Board members are well aware of all of their duties required by their respective functions and of their collective mission, for it is in their hands that the Companys future depends on. The Board members are also obliged to act with due care and attention to their duties in order to carry out their responsibilities. (Padambanam, 2010) Worldwide Marketing (Place of Distribution; Promotion) Part of the LOreal Groups strategic plan is the marketing of their products worldwide. From the bloom of LOreal during its primary stage, the Company already catered to the demands of women worldwide. In line with this, they are also well aware of the diversities of women around the world. Part of this strategy is to formulate products that suit other women from other parts of the world. Through research and development of their products, the LOreal group has already covered most parts of the globe and still got high approval ratings from their clients. Just recently, the LOreal Groups received the Diversity Best Practices 2004 Global Leadership Award for embracing diversity, not only in their employees, but also in their consumers (Anonymous, 2004). The Companys taking consideration of women of color is especially appreciated by its consumers for they are also being given the chance to enhance their features and embrace their diversity without having to conform with the traditional concept of beauty, particularly that of the white Caucasian women. The LOreal Group also has employees who are considered minorities, such as the women and people of color. Valuing of the peoples culture and ideas is important to the LOreal Group, in order to best serve the interest of the consumers, the employees and the Company. (Padambanam, 2010) D. Impeccable Advertising (Promotion)   During the early days of advertising, LOreal commissioned promotional posters from various graphic artists to publicize the Companys products. The 1950s brought about a new advertising medium, particularly the movies. LOreal made its on-screen debut during this period and in 1953 won an award advertising Oscar, the first in a long series of awards. Today, LOreal takes on actresses or different personalities of all ages that best exudes the vision of the Company. Famous personalities enable average individuals to relate to their personal lives, that they can look as good, and so ensures higher sales. (Padambanam, 2010) Example Marketing in India In business, as in life, its important to be in the right place at the right time and thats clearly been the aim of French cosmetics giant LOreal in India. LOreal Paris, Lancome and Garnier tried and tested a variety of innovation and marketing strategies that appear to have paid off. Today, LOreal reportedly has 41.5 per cent share of the market in India for hair conditioner, around 20 per cent for hair coloring products, and 6.5 per cent and 4.6 per cent for the skincare and shampoo markets respectively. Meanwhile, it is the countrys leading player in the salon products sector. Different strategies of marketing of products in India:- (Padambanam, 2010) Going Local Garnier mens product For its consumer products brands Garnier and LOreal Paris, adapting to local culture and preferences has been critical. Increasingly our blockbusters have been India innovation-led products, .Garnier redesigned its Excellence hair-coloring product that involved more manual work to mix the dye. But at a quarter of the international retailing price, it meant new consumers were more willing to buy the product. Other successes include an oil-based shampoo, Garnier Fructis Shampoo + Oil, to match the frequent use of hair oil, as well as products for previously-dormant segments such as anti-wrinkle creams and mens skincare Growing the customer base In the emerging markets, product penetration is low, providing generous room for growth.  Theres a huge growth and a desire to consume even within segments that have a lot of usage like shampoos, there is a desire to upgrade to performing products. In India there is a heterogeneous market and each one has its own preferences. On all fronts, the growth is very high. Consumer goods are also showing healthy growth rates of about 15 percent. (Padambanam, 2010) Segmenting markets   Luxury products may be selling in Indias cosmopolitan cities like Delhi, Mumbai and Bangalore, but their small customer base also makes them highly competitive markets, whether for cosmetics, fragrances or accessories. . Additionally, there is a very large opportunity in the middle market where consumers want to consume but not at very high price points, a challenge for international players like LOreal that face brutal competition from successful local brands like Marico and Dabur India and consumer goods giant Hindustan Unilever. (Padambanam, 2010) ANSWER 2 LOreal Policy LOreal is required to have an understanding of its different cultural distinctions: à ¢Ã¢â€š ¬Ã‚ ¢ Reflect consumers diversity of origins within teams at every level In terms of nationality, ethnic or social origin, age, while maintaining standards of excellence in terms of competencies. à ¢Ã¢â€š ¬Ã‚ ¢ Promote gender equity within teams Promote the access of women to positions of responsibility, facilitate gender equity in functions that are currently over-staffed by men or women (Marketing, Industry), and ensure equal treatment in terms of salary. à ¢Ã¢â€š ¬Ã‚ ¢ Encourage the employment people with disabilities. à ¢Ã¢â€š ¬Ã‚ ¢ Valorize work experience in anticipation of a longer work life. à ¢Ã¢â€š ¬Ã‚ ¢ Develop an inclusive managerial culture, respectful of all. Diversities Matrix LOreal based its approach on a Diversities Matrix, composed of 6 priority dimensions and 7 action levers: (Padambanam, 2010) http://www.loreal.com/_en/_ww/html/company/Img/diversity/matrice.jpg Translating Commercial Websites: LOreal has links to numerous country specific website Again a very good example of global marketing strategy.The Web is not only a new channel for information exchange but also a powerful instrument for businesses to reach potential customers. With well-maintained multilingual websites, a company can not only project its image across borders but also sell goods online without the material presence of a shop front (Malaval, 2001 p.204). Commercial websites are seen as a necessary marketing move to reach out to visible and invisible customers in a real as well as avirtual world. The following discussion of commercial website translation takes into account the interaction and interdependence of three elements, namely the Web, translation and advertising. On at least two counts the translation of commercial websites coincides with advertising translation. First and foremost, advertising and websites are in essence mass communication devices in modern society. Therefore it is crucial to take into account elements of advertising translation i n order to investigate website translation. (LOreal Introduction profile) C:UsersKanikaAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.WordNew Picture.png The figures above are the homepages of LOrà ©al websites in English and Chinese languages. These images suggest that there are at least two templates for websites, with figure 1-1 and 1-3 sharing the same layout and the other two another. The figures of different LOrà ©al websites offer certain guidance for the discussion. First of all, the verbal elements are undoubtedly an important aspect in the investigation of translational activity. Nonetheless, the layout and other non-verbal elements altogether provide insight into whether or not images/meanings are translated. In figures 1-1 to 1-4 for instance, the spokesperson and color scheme are very obvious differences. In the global website, the spokesperson in the homepage is a scientist who won a competition sponsored by the company. Clearly the image involved here aims to promote a recent campaign and is thus placed in the eye-catching place, indicating the companys intention to create a positive and involved corporate image. Yet it is important to be aware that this is a temporary promotional event and the image can be replaced anytime after the promotional period. The images of the spokesperson in the Taiwan and Hong Kong websites are the same, featuring an actress based in Hong Kong. The spokesperson in the simplified Chinese website, however, is yet another Chinese actress with whom the local audiences are more familiar. Aside from the image appearing on the homepage, the logo of the company is placed differently in the two templates. The template of the global website presents the logo at the upper-left corner, whereas the Hong Kong website template has the logo occupying nearly one-third of the webpage. (LEE, 2009) Conclusion: In business, as in life, its important to be in the right place at the right time and thats clearly been the aim of French cosmetics giant LOreal in India For nearly two decades, the owner of brands like Maybelline, LOreal Paris, Lancome and Garnier tried and tested a variety of innovation and marketing strategies that appear to have paid off. Today, LOreal reportedly has 41.5 per cent share of the market in India for hair conditioner, around 20 per cent for hair colouring products, and 6.5 per cent and 4.6 percent for the skincare and shampoo markets respectively. Meanwhile, it is the countries Innovating for a local market, both with product and pricing, as well as an aggressive marketing strategy, have proved particularly effective, says Dinesh Dayal (MBA 84J), LOreal Indias chief operating officer. Its really a mixture of intuition, hard market research and the power of our global RD which yielded the right kind of innovation.

Drinking Reality Essay -- essays papers

Drinking Reality There is nothing in the world I love more than coffee, I thought. The aroma that calls you from a million miles away. The bitterness it sends through your soul, filling you up; giving you the warmth that you so desperately crave. And the darkness†¦ the blackness that reminds me all too much of my life. I didn’t know what I was doing there, but somehow it made sense. I skipped my first class that day. My first class ever. I didn’t know why†¦. If I had to think about it, I never knew why I did anything. All my life, I was guided and told what to do by others. I never realized where I was going; I walked a tight rope of others expectations thinking that if I ever took my eyes off what was ahead, I would fall. I never even looked out to see if there was another rope†¦. Maybe one who did not have such high expectations. I just hoped that my parents and friends knew best, and that I was heading in the right direction. I sat at one of those coffee shops, w here they pretend that the black stuff that they sell you for three dollars a cup is really gourmet. I was sittin...

The Concern For Global Sustainability Issues Environmental Sciences Essay

One of the pressing jobs of the modern universe is planetary warming. This job has been analyzed by diverse research groups, and it is extremely controversial: the two chief positions are that planetary warming emerged due to human actions, and that planetary heating is a natural inclination and does non interfere with human actions ( Weart, 2011 ) . The protagonists of both hypotheses have a assortment of research turn outing their places, and neither of the hypotheses has been to the full proved today. The intent of this paper is to analyse the statements for and against each of these hypotheses related to planetary heating and to analyse the impact of planetary heating on a sustainable universe.1. The concern for planetary sustainability issuesThe job of planetary heating is widely discussed and analyzed presents, and it is normally supposed that the jobs of planetary heating started some 50-70 old ages before ( Turk & A ; Bensel, 2011 ) . Significant grounds of planetary warming emerged in the beginning of twenty-first century: analysis of temperatures clearly indicates that alterations took topographic points during the industrial period. In 2005 the research workers found out that universe oceans have dramatically warmed ( Weart, 2011 ) , which besides aligns with the hypothesis of planetary heating. Figure 1 shows the kineticss of temperature alterations during the recent 200 old ages. Figure 1. Global alterations of temperature during 1880-2000 period ( Smith, 2004 ) Such issues as intensive nursery gas emanations and depletion of ozone bed besides affect planetary clime and lead to climatic alterations. Possible effects of clime alterations might be the thaw of ice caps, deforestation, increased methane emanations and unexpected climatic alterations due to reconfigured pelagic circulation ( Masih, 2010 ) . Other utmost conditions events and rise of the sea degrees worldwide pose more menaces to the humanity. Climatic alterations might increase the possibility of the natural catastrophes, such as hurricanes, storms, heat moving ridges, drouths and inundations. Among a assortment of issues which should be considered to construct a sustainable universe in the conditions, there are the alterations in rainfall forms, increasing possibility of high temperatures and heat moving ridges, perceived badness of storms and hurricanes, and increased alterations of infective disease forms in the development states ( Masih, 2010 ) . All domains of human life, p articularly agribusiness, fabricating industries, wellness attention and building have to be ready to turn to the alterations, and in order to make sustainability, the solutions should be developed before important jobs with the bing methods emerge.2. Arguments for the hypothesis of natural global-warmingThe job of clime alteration is equivocal. There are a assortment of factors which might hold an impact on climatic conditions, and it is true that in the history of the Earth there have been dramatic alterations of temperature and other climatic conditions which did non associate to human activities ( Kump, 2011 ) . It is barely possible to set up cause-and-effect relationships between climatic alterations and the merchandises of human activity because purposeful scientific research on the jobs of environment is no more than 200 old ages old, which is non a important period to calculate the planetary alterations. The Earth has experienced important fluctuations of temperatures durin g its long-run history ( Kump, 2011 ) , and the humanity merely lacks grounds to turn out that climatic and temperature alterations are significantly associated with human activities. There is clear statistical grounds indicating out to the increased solar activity during the first half of the twentieth century, and greater volcanic activity. Khandekar, Murty and Chittibabu ( 2005 ) besides mention the relationship between the 11-year rhythm of solar activity, behavior of the tropical Pacific Ocean and the stratosphere. The bulk of bing climatic phenomena can be explained by these interrelatednesss, and even certain anticipations of the rainfall tendencies and natural catastrophes can be predicted utilizing this theoretical account. The analysis of physical grounds ( such as ice nucleuss, tree rings, dust plumes, and even the analysis of prehistoric small towns and algae skeletons ) provided by Singer and Avery ( 2007 ) along with human records and memories of the ice age and medieval warming show that planetary heating has been witnessed every 1500 old ages, and human-induced activities can non significantly change this tendency.3. Arguments for the hypothesis of human-induced planetary heatingSupporters of the human-induced theory of planetary heating have identified the nursery consequence aa‚ ¬ † addition of planetary temperatures due to turning concentration of specific gases in the ambiance of the Earth. These gases, particularly C dioxide, gaining control heat or infrared energy and keep warmer clime on the planet ( Turk & A ; Bensel, 2011 ) . The ocean H2O does non absorb big per centum of C dioxide, so big concentrations of C dioxide in the ambiance are likely to take to the addition of planetary temperatures. One more alarming effect of human activities is the depletion of ozone bed. Ozone is destructed by solar radiation in the ambiance, but it is re-created in natural manner. However, ozone can besides be destructed by Cl. Human-induced chemical compounds ( CFCs ) which contain Cl are really stable ; they can be therefore carried to the stratosphere and increase the velocity of ozone devastation. This external influence might interrupt the natural balance and consequence in the lessening of ozone bed ( make ozone holes ) . The denseness of ozone was analyzed in item in the 1980s, and scientists found important grounds of the decrease of ozone bed ( Turk & A ; Bensel, 2011 ) . Anticipated effects of human-induced planetary heating call the world to action and impulse to rethink the major ingestion processes taking topographic point in the modern society ( Weart, 2011 ) .DecisionThere is clear grounds that human activities can add to the climatic alterations ( Turk & A ; Bensel, 2011 ) , and uncontrolled enlargement and production are really likely to make conditions for environmental calamity, even if the chief cause of planetary heating is natural. Therefore, the humanity should concentrate chiefly non on seeking for the causes of planetary heating, but on future response to possible environmental challenges, and on making a sustainable society ( Rowland, 2010 ) . It should be noted that although there exist two opposing point of views on the job of planetary heating, both sides stress the importance of sustainability. Rowland ( 2010 ) gives grounds that due to human activities the regenerative capacity of the biosphere has been exceeded, and human existences are moving as the chief factor altering the Earthaa‚ ¬a„?s ecosystem now ( Turk & A ; Bensel, 2011 ) . This fact increases the environmental duty of the world, and relates to the issues of planetary heating in peculiar. The humanity should therefore halt debating whether the planetary heating is human-induced or non, and seek to cut down ain consequence on clime alterations. It can be done by making sustainable development schemes for both developed and developing states, and besides turn toing the jobs of population growing and extractive industries needed to keep the endurance of a big figure of people ( Rowland, 2010 ) .

Plea of an Aborted Fetus

Every people who reads called a reader. As we read an article or even a story we always make our own interpretation on what we read. Two ways of reading is reading like a reader and reading like a writer. A reading expert named Steve Peha, theorizes that there are two ways of reading, one is reading like a reader. This way of reading is a normal way of reading. According to Peha there are six activities that readers do while they are reading. First is Question, in which we ask question to our self while we are reading. We are curious in happenings and unusual things in the story or text that we read.Questioning helps us to analyze more and to easily understand what we are reading. Second is Predict, as a reader we always predcit and make guesses about what is coming next to the story. Third is Infer, sometimes, readers try to figure out what the writer is saying about the story that are not actually in the text. In this way of reading we readers use our imagination. The fourth one is Connect, readers try ro connect their own story in what they are reading, many stories reminded reader’s life on a story they read. Next is Feel, readers usually feels what the story is saying, many readers express their emotions while reading.Sad parts make them sad, the feelings they express depends on what the story is saying. The last is Evaluate, in this way of reading we try to make judgements on the text or story that we read, we ask questions like, is it a good story? What is the goal of the writer why did he/she write this story? It was just a fine questions for evaluating a story or a text. Another way of reading is reading like a writer. Readers focuses on what the writer is trying to say, they wanted to know different techniques that writers used in making a story or text. Professor Peha enumerates six things readers who are writers pay attention to.One is Ideas, idea is the heart of the story, without this a story can be just a simple story without a beautiful i dea. Second is Organization, this refers to the order of ideas and the way the writer from one idea to the next and how the writer organize the story to be more interesting to read. The third is Voice, this refers to the feeling of the writer’s individual personality through words. The writer just using the characters in the story or text just to express how he/she feels. Fourth is the Word Choice, this refers to the different words and set of phrases that writers used in the text to gather more attention of the reader.Fifth is the Sentence Fluency, this is the rhythm and flow of the structured sentence used by the writer in the text or story. Last is Convention, in making a text we have to be reminded that there are important parts like punctuation, grammar and spelling. Those are things that make writing consistent and easy to read. REACTIONS After I read about Peha’s two type of reading, I just realize that reading is not an easy thing to do, you have to use not onl y just your lips to read and yoyr mind to think.In reading for us to understand it more, we have to be open in what the writer is saying in the text, much more understanding if we feel and connect it in our life. Expressing feelings while reading. I do love how professor Peha generalizes the different types of reading. I just wanted to know how he does it? Even though I really don’t know him I admire him so much, because of what he done in the world of reading. If a person really love to read he/she will appreciate the 6 activities in reading like a reader and reading like a writer.

Difference Between Oxidation State and Oxidation Number

Difference Between Oxidation State and Oxidation Number Oxidation state and oxidation number are quantities that commonly equal the same value for atoms in a molecule and are often used interchangeably. Most of the time, it doesnt matter if the term oxidation state or oxidation number is used.There is a slight difference between the two terms.Oxidation state refers to the degree of oxidation of an atom in a molecule. In other words, oxidation state is the charge of an atom if all bonds it formed were ionic bonds. Each atom of the molecule will have a distinct oxidation state for that molecule where the sum of all the oxidation states will equal the overall electrical charge of the molecule or ion. Each atom is assigned an oxidation state value based on predetermined rules based on electronegativity and periodic table groups. If a molecule has a neutral charge, the sum of all oxidation states of its atoms must equal zero. For example, in the molecule FeCl3, each chlorine atom has an oxidation state of -1, while the iron atom has an oxidation state of 3. The three chlorine atoms cancel out the one iron atom, leaving a net charge of 0.Oxidation numbers are used in coordination complex chemistry. They refer to the charge the central atom would have if all ligands and electron pairs shared with the atom were removed.